Circure helps newborns with circumcision after-care as well as diaper rash, to achieve a more convenient healing process. It makes changing the bandage easier for you and less painful for your child.
Circure needed initial brand identity guidelines, web design, and packaging. This all needed to convey their vision statement as the new standard of wound care and their brand vision to get it into as many hands as possible via hospitals, nurses, and doctors. I was able develop their assets while emphasizing their brand values: Nurturing, Secure, Reliable, Caring, and Encouraging.
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