Professional soccer player Lionel Messi enjoyed a debut for the ages with Inter Miami CF. On the heels of his game-winning goal, Messi's club generated $5.02M worth of post value from July 21-23 – roughly 9.56x more than all other MLS clubs combined to create during the period.
I provided art direction, storyboards, social media graphics, and motion graphics highlighting this historic event. The campaign covered all social media channels, provided insights, and animated data visualizations to provide all necessary metrics involved. The post resulted in one of the most engaging throughout their social media channels.
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