Headshot portrait of Joe Centeno

I am born and raised in El Paso, TX and proud graduate from the University of Texas at El Paso (UTEP). After pursing a degree in Electronic Media, I landed an internship with the University's Athletic department where I was introduced to Photoshop and the rest was history.

After working in the athletic department I stepped out on my own to build a creative studio. I had the honor of working with teams across all major leagues including the NFL, NBA, NHL, MLB, and NCAA. I got to work hand in hand with some of the top tier organizations in the world and build relationships with some of the most talented individuals.

Today, as the lead art director of a pioneering software sponsorship valuation company, I'm at the forefront of cutting-edge computer vision and asset-first technology. Here, my extensive background and knowledge of data visualization helps fuel my passion for visual storytelling.

When I am not creating, I am spending time with my amazing wife and daughters. And when I'm not in front of my computer you can catch me running, on the tennis court, on the basketball court...or the occasional trip to Whataburger.